Kimbal Musk’s Perspective on GM’s Electric Car Demise
Kimbal Musk reflected on the demise of General Motors’ EV1, expressing his discontent and shedding light on his motivation for joining Tesla Inc as a founding board member.
GM’s Misstep: In a recent interview, Kimbal Musk expressed his disappointment over GM’s decision to discontinue the EV1, an early electric vehicle model from the late 90s. He criticized GM’s approach of outfitting “crummy cars” with electric motors, branding the EV1 as “ugly as sin.”
Contrasting Philosophies: Kimbal Musk praised Tesla’s strategy of incorporating electric motors into sports cars instead of commuter vehicles, highlighting the superior performance capabilities and aesthetics associated with the approach.
Tesla’s Appeal: The allure of Tesla’s innovative vision, epitomized by the thrilling acceleration of a Roadster prototype that Kimbal experienced firsthand, ultimately drew him to the company as a founding director.
Hindering Perception: Despite initial skepticism stemming from the prevailing negative sentiment towards electric vehicles perpetuated by GM, Kimbal’s curiosity and the exhilarating driving experience with Tesla’s Roadster prototype kindled his passion for the company.
CEO’s Critique: Elucidating on GM’s misstep, Tesla CEO Elon Musk previously remarked that had GM continued producing electric vehicles after the EV1, the inception of Tesla might have been obviated. Musk emphasized the strong connection customers forged with the EV1, contrasting GM’s inexplicable decision to dismantle the program entirely.
Customer Loyalty: The poignant image of customers holding a candlelit vigil to mourn the demise of the EV1 underscored the profound impact the vehicle had on its users, prompting Musk to question GM’s rationale for discontinuing a product that resonated so deeply with consumers.
Image Via Wikimedia Commons
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Further Reading: Insights into Tesla Investors’ Reaction to Elon Musk’s Remarks on Rivian.
