The Rebirth of Alibaba: Strategies for Success in Uncertain Times
Embracing End Users: A Shift in Focus With its roots in cross-border B2B trade, Alibaba rose to prominence on the shoulders of Chinese merchants before evolving into an e-commerce behemoth within the land of the Great Wall. Despite early success focusing on merchants, the neglect of end users allowed rivals like Pinduoduo to gain ground. ...












