Fortifying its position as the pinnacle of dealer satisfaction, Southeast Toyota Finance (SET Finance) has seized the crown for the second consecutive year in J.D. Power’s 2024 U.S. Dealer Financing Satisfaction Study. The Deerfield Beach-based captive finance company, catering to 177 Toyota dealers spanning Alabama, Florida, Georgia, North Carolina, and South Carolina, clinched the No. 1 spot among Captive Mass Market-Prime Automotive Finance Lenders.
A Legacy of Excellence
Established as the maiden auto finance firm for an import car manufacturer in the U.S. back in 1981, SET Finance, affiliated with World Omni Financial Corp, has unfailingly provided financing solutions to Toyota dealers and their clientele. Throughout its illustrious history, SET Finance has always strived to deliver a dual-focused approach: empowering customers to realize their automotive aspirations while equipping regional Toyota dealers with tools to enhance customer service.
Unmatched Dealer Satisfaction
The 2024 U.S. Dealer Financing Satisfaction Study, drawing feedback from 4,472 automotive financial professionals, heralds SET Finance as the beacon of excellence in dealer satisfaction among captive mass market-prime lenders. With an awe-inspiring Overall Dealer Satisfaction score of 889—towering 79 points above its closest rival—SET Finance has unequivocally showcased its unwavering commitment to dealer relationships and service quality.
Embracing Evolution and Innovation
Commenting on this remarkable achievement, Bill Shope, President of SET Finance, emphasized the organization’s dedication to nurturing relationships and adapting to an ever-evolving automotive landscape. He attributed this accolade to the relentless efforts of SET Finance’s associates in aligning programs and support with the goals of their dealer network. Shope further underscored the company’s foray into leveraging new technologies to augment connections and enrich the top-notch services offered to Toyota dealerships across the southeastern region.
Commitment to Excellence
Revered for its commitment to fostering robust dealer relationships and ensuring top-tier customer service, Southeast Toyota Finance stands as a paragon of financial services in the automotive realm. Boasting a comprehensive suite of products and services tailored for Toyota dealers in the Southeast, the company’s unwavering dedication to customer and dealer loyalty has cemented its position as a market leader. With a robust portfolio of finance and lease options, including special programs for college graduates and the military, SET Finance continues to drive customer satisfaction and fuel dealer prosperity.
The J.D. Power Legacy
J.D. Power, a stalwart in automotive data and analytics since its inception in 1968, remains instrumental in providing industry intelligence, consumer insights, and advisory solutions to the automotive sector and other industries. With a global footprint spanning North America, Europe, and Asia Pacific, J.D. Power’s cutting-edge analytics and software capabilities have consistently empowered clients to optimize business performance.
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