Ulta Beauty, symbolized by ULTA in the NASDAQ, has attracted the attention of well-heeled investors with a notably bullish stance. This shift in the options market, as revealed by Benzinga, carries a weight that should not be underestimated in financial circles. While the identity of these investors remains veiled, their substantial activity surrounding Ulta Beauty suggests a seismic event may be on the horizon.
Our scrutiny of public options records highlighted a collection of 20 extraordinary options activities for Ulta Beauty, a departure from the norm that demands acknowledgment.
Among this cohort of heavyweight investors, sentiments are mixed, with 45% expressing a bullish outlook and 35% leaning towards bearish sentiments. Notable among these options are 3 puts valued at $130,770 and 17 calls valued at $1,001,487.
Forecasting Price Trajectories
Upon examining trading volumes and Open Interest, it becomes clear that major market players are honing in on a target price range of $260.0 to $480.0 for Ulta Beauty, across the past three months.
Unpacking Volume & Open Interest Trends
Delving into volume and open interest data is a strategic maneuver when navigating the options market. This data serves as a compass, aiding in tracking the liquidity and interest garnered by Ulta Beauty’s options at specific strike prices. The trajectory of calls and puts volume and open interest within the $260.0 to $480.0 strike price range for Ulta Beauty’s significant trades in the last 30 days offer insightful revelations.
A Detailed Glimpse into Ulta Beauty’s 30-Day Options Volume & Interest

Unearthing Significant Options Trades:
| Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ULTA | CALL | SWEEP | BEARISH | 03/21/25 | $60.9 | $60.8 | $60.8 | $355.00 | $194.5K | 25 | 32 |
| ULTA | CALL | SWEEP | BEARISH | 08/30/24 | $13.8 | $13.2 | $13.4 | $380.00 | $105.8K | 452 | 225 |
| ULTA | CALL | TRADE | BULLISH | 09/20/24 | $9.6 | $9.3 | $9.6 | $400.00 | $103.6K | 1.6K | 264 |
| ULTA | CALL | TRADE | BEARISH | 09/20/24 | $10.3 | $9.5 | $9.8 | $400.00 | $98.0K | 1.6K | 105 |
| ULTA | CALL | TRADE | BEARISH | 01/16/26 | $151.8 | $148.1 | $148.1 | $260.00 | $74.0K | 4 | 5 |
Unveiling Ulta Beauty’s Profile
Boasting 1,385 stores as of the close of fiscal 2023 and a strategic alliance with Target, Ulta Beauty reigns as the preeminent specialty beauty retailer in the United States. Its product offerings span makeup (41% of 2023 sales), fragrances, skincare (19% of sales), hair care products (19% of sales), and bath and body essentials. With an array of private-label goods and merchandise from over 500 suppliers, Ulta also caters salon services including hair, makeup, skin, and brow treatments across all its outlets. Founded in 1990, Ulta is headquartered in Bolingbrook, Illinois.
Following a meticulous examination of the options activities surrounding Ulta Beauty, the spotlight shifts towards a closer scrutiny of the company’s performance.
Ulta Beauty’s Current Market Position
- Trading volume tallies 776,737, with ULTA’s share price marking a slight dip by -0.33%, settling at $373.01.
- RSI indicators hint at the stock potentially veering into overbought territory.
- An earnings announcement looms on the horizon, expected in a mere 6 days.
While options present a riskier investment avenue compared to conventional stock trading, they hold the promise of enhanced profit potential. Seasoned options traders navigate this volatile terrain by dedicating themselves to daily education, strategically maneuvering in and out of trades, monitoring diverse indicators, and keenly tracking market movements.
If you wish to stay abreast of the latest options maneuvers concerning Ulta Beauty, Benzinga Pro stands ready to furnish you with real-time alerts on options trades.



